Some people have debated “SEO vs. PPC” – which channel is more valuable or has a better return on investment (ROI). However, SEO and PPC are complementary digital marketing channels. Ideally, you should always choose both (as long as your budget allows it).
As we mentioned before, the terms SEM and PPC are used within the industry interchangeably. However, that isn’t the case here on Search Engine Land.
