Corteiz (pronounced cortizz) is a streetwear label based in London, established in 2017 by British-Nigerian entrepreneur Clint Ogbenna aka Clint 419. The brand is known for its rebellious spirit, exclusivity, and iconic marketing campaigns that break the traditional rules of fashion.
🔥 What Sets Corteiz Apart
Alcatraz Logo & “Rules The World” Tagline: Corteiz’s signature Alcatraz logo represents rebellion against the establishment and complements the tagline “Rules The World. The images are an apt expression of the brand’s dedication to nonconformity and it’s cultural foundation, accompanying an older ethos of counterculture.
Guerilla marketing – Corteiz has used unconventional tactics in his marketing, for example the ‘Da Great Bolo Exchange’ – an event where people brought in high-end jackets (think Moncler, Supreme) to trade for Corteiz’s Bolo jacket and those items were then given to the homeless. And there was the “99p Market Stall,” with cargos on sale for, of course, 99p to anyone with exact change.
